It used to be when you wanted to sell your yacht, you contacted your local yacht broker and they called their colleagues to discuss your yacht and put the yacht listing up on YachtWorld MLS. Well, a lot has changed and now you not only need a professional and accredited yacht broker, but you also need a broker who has the marketing expertise needed to sell your yacht. At Galati Yacht Sales, we have a dedicated team and budget to help market your yacht.
The first step in selling your yacht is making sure its online presence is flawless since 81% of shoppers conduct online research before buying. With this in mind, professional photography and a video walk-thru are a must for potential yacht buyers. A great videographer and quality photos aren’t enough, you need to put in the work to ensure that your yacht is pristine. Quality photos of a clutter-free motor yacht or sportfish will help your yacht look its absolute best for potential buyers.
Once the broker has secured the photo package, your yacht should be added to the major MLS searches -- YachtWorld, Boat Trader, and Yatco. Having a dedicated landing page on the yacht broker’s website with your yacht listing will also help when it comes to selling your yacht.
The yacht brokerage firm you choose needs to understand the latest in web searches, how to use social media to promote your yacht, and other online tactics such as remarketing.
Last but not least, top yacht brokers should provide you with referrals so you can check them out before signing a listing agreement.