As one of the world’s best-selling brand of luxury yachts, Princess Yachts is ready to expand their fleet and reach heights like never before. Each new model demonstrates a large advance in technology, design and overall performance.
With a growing revenue of 50% in comparison to H1 2017 and selling 30 million euros worth of yachts in just one week, it’s clear that their popularity and appreciation for design and performance is in full effect. Covering 100% of their production in 2018 and 75% of their production for 2019 already, Princess Yachts is prepared to keep at this impressive pace. They have also increased their workforce by 700 people and prepare to also increase their production volume by 30%, leading to almost 300 yachts made this year.
“Combined, this is set to result in a record high profitability for Princess Yachts and more than double its EBITDA.” –Super Yacht Times
In 2018, Princess Yachts introduced the S78, V50, V60, and F70. All being a huge impact on both the brand and yachting industry, the luxury brand decided to keep breaking barriers. They will be introducing a new F class, Y class and X class.
“These six new models each demonstrate significant advances in our core values of seakeeping, architecture, innovation, design, craftsmanship and quality.” –Princess Yachts
R35: Innovation in technology, design and seakeeping are showcased in the revolutionary R35, the first Princess R Class performance sports yacht
F45: The F45 flybridge brings unparalleled space, design quality and flexibility to a compact flybridge yacht
V55: The V55 further strengthens Princess's position in its V Class range of sports yachts
V78: The V78 is the flagship of Princess's V Class sports yacht range. This dynamic 37 knot yacht makes a bold design statement with large sections of hull glazing and an incredibly high specification of exterior styling and finishing
Y85: Craftsmanship and design are traditional Princess values. And the Y85 Motor Yacht is its finest example of this, showcasing a new level of detail design and use of luxury materials
X95: 'Super Flybridge': Occasionally a product comes to market that rewrites the rulebook of what a customer can expect; the X95 'Super Flybridge' rewrites those rules for flybridge yachts by completely rethinking the architecture to develop a new concept in yacht design that redefines luxury living space